Summary

After discussion with this small business owner, she was already in the process of redesigning her website. As we looked at her current site together there were major issues with the top menu navigation for the desktop website. I will try to resolve the menu issue by using the information I gained during my interview with her and competitive analysis of local photographer websites.

MY ROLE

UX Designer

UX Researcher

SKILLS

Wireframing

TOOLS

Figma

DURATION

2 weeks

About Rachel Syrisko Photography

An engagement, elopement and wedding photographer located in the greater Seattle area with a pension for connecting with the couples she works with to create an intimate and unique experience.

Objective

Increase visibility of the menu throughout the whole site and reorganize the menu options to better direct the potential client to eventually contact the photographer.

The current menu navigation does not bode well with certain images and menu pages

Business Needs

Create a clear path for the user to get to know the photographer, see their work and book a call.
As discussed with the photographer, this site is a home base for her work and any potential client whether they were directed to her website from social media or a wedding vendor website
The new website would elaborate on the info that was derived from exploring the image grid on Instagram, creating a bigger picture about who the photographer is and what they have to offer.
Instead of a portfolio tab the photographer sees more value in a blog tab where she can write out the story behind the couples and their photo stories

Competitive Analysis

These two wedding photographer sites define the menu bar across all pages so it is easy to see and use. The menu options are limited to 5-6 items with drop down menus

Approach

💡

The menu was designed to be easy to see and navigate through, no matter what menu page the user is on

💡

Simplify and clarify the information architecture of the menu tabs to create a clearer representation of the story the photographer wants to tell and the path they want their potential client to take

Conclusion

Through this case study, I had the privilege of experiencing direct to client contact and a discussion of their business needs and how that could be accomplished by designing a better user experience overall for their clients.

I was able to learn how to communicate to the client the importance of user stories, flows, site maps and the information architecture.

Case Study: Wedding Photographer